Yannick Röösli
Yannick Röösli

Digital platform connecting local producers and residents, enabling simple stock, expiry and restocking management for a self-service farm shop.

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Context

01 – Challenge

02 – What DID I Do

03 – Learnings

Student project

How might we design a simple platform that connects local producers with nearby residents and makes local products visible?

I was involved in the entire project process, from user research and interviews to ideation, Figma prototyping, and usability testing.

Initially, the project scope and direction were uncertain. Research, interviews, and usability testing clarified real user needs.

Yannick Röösli

Local producers are connected directly with nearby residents through a digital platform.

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As part of a module at Lucerne University of Applied Sciences and Arts, developed in collaboration with Swiss Post, we designed Dorf-O-Mat, a platform connecting local producers with nearby residents. With Arwen Bättig and Dario Stocker, we researched user needs, built and tested prototypes, and iterated towards a practical solution.

Interviews and Personas

We conducted qualitative interviews with buyers and producers, analysed the insights, and translated them into clear personas representing key needs, goals, and pain points.

Testing Core Flows

We tested the main features and key user journeys to make sure the solution solves real problems and is easy and effective to use.

Yannick Röösli

Local producers were systematically mapped and visualised

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For our project, we selected the village of Rickenbach as a starting point. Local providers were systematically identified and visualised on this map. Farm shops are especially prominent, reflecting their importance within the local economy, which this project aims to support.

Yannick Röösli

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But we asked ourselves: what if local producers joined forces to run a shared self-service shop, accessible around the clock?

Yannick Röösli

Thoughtful design and visual identity influence how farm shops are perceived and experienced

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By visiting existing farm shops, we can observe how design and presentation influence the shopping experience. Colour choices and visual design play a central role in shaping atmosphere and perception, affecting how products are noticed, understood, and valued within the space.

Yannick Röösli
Yannick Röösli
Yannick Röösli
Yannick Röösli
Yannick Röösli

Typeface & Color

A warm palette built around dark brown and soft orange tones reflects local production and craftsmanship. An off-white is used to balance the scheme, providing clarity and sufficient contrast.

Bogart is used for expressive, characterful headlines, while LL Circular serves as a clean and highly legible typeface for body text. Together, they create a visual language that is approachable yet structured.

Yannick Röösli
Yannick Röösli

The prototype focuses on UI and workflows for producers and suppliers

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For the prototype, we prioritised the user interface and the operational processes of producers and suppliers. This allowed us to structure key interactions and present essential workflows in a coherent user experience.

Yannick Röösli

The four versions show a step-by-step evolution from low-fidelity to a polished interface.

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Starting with basic layout and task flow exploration, the prototype progressively introduced visual design, refined interactions, and clearer task handling, resulting in a cohesive UI that supports realistic workflows for producers and suppliers.

Yannick Röösli

Extra Apricot Jam Ready for Restocking

A local producer, Bernd Bauer, has prepared extra apricot jam for the Dorf-O-Mat and now wants to restock the shop.

Yannick Röösli

QR Code Labels for Product Registration and Tracking

To register his products in the system, Bernd attaches a QR code label to each jar. He can download and print these codes online.

Yannick Röösli
Yannick Röösli

Bernd can scan, register, and manage his products directly in the system using his smartphone, right on site and without detours.

Yannick Röösli

Greta loves farm shops, supports local projects, and helps with deliveries when producers cannot restock themselves.

Accessible Design for Color Vision Deficiency

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Color contrasts, icons, and status indicators were carefully chosen so that information remains clear and distinguishable for users with protan (red-blind), deutan (green-blind), and tritan (blue-blind) vision. This ensures that critical states such as availability, warnings, and actions are communicated reliably, independent of color perception.

Yannick Röösli

Consistent High-Contrast Design for Robust Readability

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The user interfaces are designed to ensure sufficient contrast at all times, providing clear legibility across different lighting conditions and device settings. Text, icons, and interactive elements remain easy to distinguish, supporting comfortable and reliable use for all users.

Yannick Röösli

Impressions of the UI, selected key screens from the prototype

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The final UI ties together overview, refill, and product details into one coherent system. Producers can check the situation, adjust quantities, and react to quality signals with minimal steps. The result is a practical tool that reduces friction in restocking and supports reliable local supply through the Dorf-O-Mat.

Yannick Röösli
Yannick Röösli
Yannick Röösli
Yannick Röösli

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Digital platform connecting local producers and residents, enabling simple stock, expiry and restocking management for a self-service farm shop.

Collaboration

Disciplines

Arwen Bättig and
Dario Stocker

  • Concept
  • UX / UI Design
Yannick Röösli

Concept

Local producers are connected directly with nearby residents through a digital platform.

CHALLENGE

How might we design a simple platform that connects local producers with nearby residents and makes local products visible?

MY ROLE

I was involved in the entire project process, from user research and interviews to ideation, Figma prototyping, and usability testing.

LEARNINGS

Initially, the project scope and direction were uncertain. Research, interviews, and usability testing clarified real user needs.

As part of a module at Lucerne University of Applied Sciences and Arts, developed in collaboration with Swiss Post, we designed Dorf-O-Mat, a platform connecting local producers with nearby residents. With Arwen Bättig and Dario Stocker, we researched user needs, built and tested prototypes, and iterated towards a practical solution.

Yannick Röösli
Yannick Röösli

Warm, Craft-Led Palette in Dark Brown, Soft Orange and Off-White

Bogart is used for expressive, characterful headlines, while LL Circular serves as a clean and highly legible typeface for body text. Together, they create a visual language that is approachable yet structured.

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About me, curated work, and ongoing experiments that explore how visual communication and usability can create meaningful digital experiences.

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